You think your business is healthy.
Are you doing what’s best for your business?
It’s time to make sure. Measure how good you are at winning, creating, and keeping Brand Advocates and unleash your business’ potential.
Discover untapped profitability.
Take control of your business by understanding the hidden profit within your existing customer base.
Move from average to optimal.
Over the past 20 years, we have identified, benchmarked, and indexed the 14 essential "biomarkers" of loyal customer behavior that lead to increased profitability and growth.
Get:
Better Retention
Easier Acquisition
More High-Value Customers
More Word of Mouth
Higher Customer Satisfaction
Improved NPS
Higher LTV
“Given the enormous opportunity to create new value, companies should pursue emotional connections as a science—and a strategy.”
—Harvard Business Review
Business optimization made clear.
A single, convenient solution that empowers you with everything you need to understand how good you are at creating the emotional connections that lead to long-term, repeat customers.
✻ CompassIQ quantifies your brand’s true equity by measuring its efficiency in creating marquee customers.

“Value is realized through creating brand advocates, those customers who establish regular, repeat buying habits and advocate on behalf of your brand.”
—Craig Wilson, Author of The Compass and the Nail
Taking control of the health of your business means answering three critical questions:
✔︎ Am I creating advocates for my brand optimally?
✔︎ Do I have visibility of where I can improve?
✔︎ Do I know the emotional triggers that caused my best customers to become my best customers?
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Measure your baseline.
Establish your baseline with your initial report covering the 14 biomarkers that most impact your business’ ability to create long-term repeat buyers.
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Interpret your results.
Your initial comprehensive assessment includes recommendations in the form of a diagnostic of how to improve your business’ performance.
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Track your progress.
Receive regular reports and recommendations highlighting deliberate steps to improve your business’ ability to create brand advocates.
Origin
story.
Our business optimization model was created by our founder during his time at Patagonia in the early 2000’s. It has been honed and improved over the past 20 years in the field working with hundreds of brands in fashion, wellness, outdoor, sustainability, beauty, food & beverage, skincare, education, and fitness.
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Clinical
Get visibility of your customer data like never before. By putting a spotlight on how well your business generates Brand Advocates, you gain clarity of exactly what to do to drive real improvement.
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Comprehensive
Your data has been lying to you, but no longer. CompassIQ pinpoints what’s working, what’s not, the potential profit opportunity and risk, and identifies specific, deliberate actions to improve.
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Convenient
CompassIQ cuts through the noise, providing a holistic view of business performance. By measuring proven customer behavioral biomarkers, you access the one and only true barometer of business health.
Stop guessing,
start addressing.
Take control of the health of your business by getting your CompassIQ.
100% of Compass + Nail practitioners markedly improve their businesses within 6 to 12 months.
Get started fostering brand loyalty.
Your first step is answering a few orientation questions about your business, goals, and objectives. The questionnaire to the right only takes about 5 minutes.
“On average, 60-70% of profitability is generated by long-term, repeat buyers.”
—Fred Reichheld, Author of The Loyalty Effect

Testimonials