Stop Guessing. Start Growing.

Brands with deeply loyal customers who buy more and stay longer, significantly out perform brands relying on acquisition. And brands that can achieve high Migration Rates and high Advocacy Continuity realize much higher valuations. Compass+ Nail practitioners, on average, see 3x higher customer purchase rates, 12x higher LTV per customer, 40% increased contribution margins, and 40% YoY revenue growth, and net higher valuations because customer performance is understood, predictable, and repeatable.

Unlike standard retention metrics, CompassIQ identifies the statistical likelihood of a casual customer becoming a true advocate—a fan that actively promotes your brand, buys regularly, spends more over time, and resists competitors—and it identifies when that customer is at risk, and what financial impact that risk represents. This means empowering brands with the ability to create:

• Higher Lifetime Value (LTV): Loyal customers spend significantly more over their tenure with your brand

• Stronger Retention: It’s not just about repeat purchases—it’s about creating loyal customers who stay in a regular buying habit for years and years

• Lower Acquisition Costs: Advocates bring in new customers, reducing the reliance on acquisition marketing spending

• Increased Profitability: Well-optimized loyalty behavior from a high percentile of your customer base leads to higher net value overall

CompassIQ doesn’t just just tell you the percentage of customers that return—it shows you which customers drive real, compounding value for your brand, the percentile that are driving that value, and the likelihood of creating more of those customers.

Repeat purchase rates from Shopify and other dashboards only scratch the surface—they tell you what happened but not why it happened or how to improve. CompassIQ goes deeper, showing you which customers are truly loyal, where you're losing potential advocates, and how to drive long-term growth. CompassIQ shows how customers progress from first-time buyers to become Brand Advocates, and where loyalty is breaking down. It’s not just another after the fact metric—it’s a predictive, strategic view of efficiency creating Brand Advocates. CompassIQ is integral in demonstrating how LTV is created, which customers contribute the most, and where the fail points are. It’s not just an aggregate calculation of LTV.

CompassIQ has been in development for 20+ years. It is built on in-depth research and real-world experience building successful brands exhibiting high rates of loyalty, including learnings from long-standing brands like Patagonia, goop, and GORE-TEX as well as startups. The methodology has been tested across industries and the customer behavior that drives success has been benchmarked in order to provide predictive insight. Unlike typical retention metrics, CompassIQ monitors customer migration through loyalty stages, revealing where action should be taken to further engage customers, increasing their interest, keeping them from disengaging.

By revealing your brand's ability to create Brand Advocates, you’re not just tracking a metric, you’re building your understanding of sustainable and predictable revenue growth and profitability.  If increasing loyal customer behavior by just 10% results in a 2x LTV boost, what would that mean for your business? CompassIQ quantifies and pinpoints financial impact specifically for your business. How fast you see results is up to you. It all depends on how fast you act on the insights provided. Brands that use CompassIQ typically see real, material revenue growth and profitability improvement within 6-12 months, some much faster. With an $18k annual subscription, literally millions of dollars can be realized.

CompassIQ works independent of your existing tools and doesn’t require complex integration. The insights are delivered in an easy-to-understand format, so your team can focus on action, not data crunching or interpretation. We provide support and guidance to help you get the most value from your results. No complicated dashboards, outputs, or methodologies, just clear insights delivered in a way that makes sense.

First, CompassIQ stands alone. We’ve spent two decades benchmarking and quantifying loyal customer behavior, resulting in a proprietary, patent-pending diagnostic that identifies the 14 essential biomarkers of brand loyalty.

Most tools simply report on your past data—CompassIQ goes further, providing industry benchmarks that assess your brand’s ability to create loyal customers. Instead of just tracking retention metrics, it shows you how to strengthen repeat buying behavior and turn more customers into long-term advocates.

This isn’t just another analytics tool—it’s an investment in profitable growth. So ask yourself: What’s more expensive—guessing at customer loyalty or having a proven roadmap to increase it?

This is what the best brands are doing. Period. They focus on building loyalty, loyalty that compounds. CompassIQ helps you future-proof your business by ensuring your customers keep coming back—even when competitors enter the space, advertising costs rise, trends shift, and especially amidst the prevalence of ‘brand switching.’ This is about managing your business for future stability while mitigating risk in the short-term. If you don’t prioritize loyalty now, you will be vulnerable later. Optimizing brand loyalty is a no brainer. Knowing how good you are at it is the first step.

Value creation is the result of establishing regular, repeat buying habits from a significant percentage of your existing customer base. As a result, customer loyalty is the biggest driver of profitability—and yet, it’s often overlooked. Even a small increase in loyal customers can lead to massive revenue and profit growth. Understanding where you’re losing customers and quantifying that impact allows you to focus on the right actions to strengthen loyalty and increase customer spending behavior. If growth, marketing ROI, or profitability are priorities, CompassIQ provides the insights to improve them all.

Absolutely! Please see “For Private Equity” for a demonstration. Or visit our Case Studies to read how we’ve proven to improve loyalty, retention, growth, and profitability.

If you’re a Retention Manager, eCom Director, Brand Manager, CMO, or Creative Director you want your CEO or Founder to use CompassIQ as a KOR. It will justify and contextualize your work and the budgets you seek to support your work because it is measuring whether your brand resonates with your customer base or not. There’s only one way to quantify your brand development efforts, by objectively measuring how good you are at creating loyal customers.

And, if you’re a founder or CEO use CompassIQ to align your entire organization around creating brand loyalty. Read The CEOs Dilemma to learn more.