Services

We have perfected the way brands win customers. The process begins with an in-depth study of how and why your best customers became your best customers. We then provide an operational framework expressing the principles that make your brand unique, including the specific messaging and milestone experiences they need at each stage in their development as long-term buyers and advocates.

  • Loyalty Architecture is a special blend of scientific method and heart centered creativity that provides a comprehensive definition of the brand, its relationship with the consumer, the stories, experiences, and the communications that will foster the ideal brand/consumer relationship.

    Loyalty Architecture identifies the milestone strategies, tactics, and customer understanding that will optimize your acquisition and long-term retention metrics.

    The Brand Ecosystem Model is the foundation for the operational playbook the organization uses to build brand loyalty.

  • We are unique in the world because we pair qualitative and quantitative understanding of customer engagement.

    The Brand Equity Index quantifies the effectiveness of your marketing strategies, user experience, brand stories, and media buys. Through this unique set of data points we measure your entire brand ecosystem’s performance, and diagnose exactly what to do to improve and where to allocate resources to maximize profit and growth.

    Via deep customer studies we provide the qualitative understanding of how and why your best customers become your best customers, providing the intel that will enhance the likelihood of customers becoming loyal, brand advocates for your brand.

    Get started with your BEI here.

    —Patent Pending US App No. 17580520

  • The visual and emotive representation of the Loyalty Architecture, is crafted in the Brand Propagation Toolkit, expressing in creative terms why your brand matters to your customers, demonstrating how to forge an emotional connection based on the “emotional motivators” unique to your core customers.

    This defines how best to impart the brand’s value via the campaigns by which your customer will commit to a sustainable relationship and attachment to your brand.

  • Based on the Loyalty Architecture and Brand Propagation Toolkit, we go through a holistic, empathic design exercise integrating the milestone emotional motivators that lead instance by instance (across all channels) to a committed buying relationship with the brand from a customer’s original engagement all the way through to them being committed to a long-term, sustainable relationship.