What We Do
We Build Iconic Brands
We are a Loyalty Architecture Company, founded in 2006. We serve as a resource primarily for Founders and CEOs. Our work is a revolution in how brands are built.
We Provide Visibility + Understanding of Brand Advocacy
We provide visibility of how good your brand is at creating long-term, repeat buying habits from your customers. We understand the deficiencies and financial impact, and create remedies for those deficiencies.
“The vocabulary and principles you shared in the Brand Compass executed one of the best brand deliverables, or brand bibles, I have probably ever seen.”
—Erolsyn Hugh, Founder Acronym
We help brands gain understanding of their newly acquired and repeat customers, identify the disconnects in their brand experience, then address how to make those experiences genuinely resonate. Our proprietary approach pinpoints what’s working, what is not working, and specific areas of focus to take deliberate, delineated steps to improve.
In short, we help brands turn their prospects and casual customers into loyal, buying superfans.
Loyalty is a science, and hence, our approach involves employing systematic qualitative and quantitative research unveiling how best to establish authentic and lasting bonds with consumers.
Brand Compass — Qualitatively, we understand and build the emotional experiences that influence the formation of authentic brand/consumer relationships and long-term buying habits.
CompassIQ — Quantitatively, we provide a holistic view of business performance, measuring proven behavioral and financial benchmarks that track how efficiently long-term, repeat buying habits are formed, providing a singular barometer of business health.
We Increase Shareholder Value
We know value is realized through the efficiency in which a business introduces itself to a potential customer (a Prospect) and that individual chooses to be in a relationship with the business, buying repeatedly over time and advocating on behalf of the business.
Our goal is to realize that value by identifying exactly what to do and where to apply resources to optimize every aspect of go to market communications, product presentation, and service environment, literally everything that contributes to creating the fuel for growth and profitability, aka Brand Advocates.