How healthy are you?
The CompassIQ scoring system provides a proprietary diagnostic across the 14 Essential Biomarkers of brand loyalty optimization.
The objective is to provide a comprehensive measurement of your brand’s aggregate efforts creating Brand Advocates, offering a diagnosis to enhance performance and guide resource allocation for maximum impact.
See the Biomarkers below…
“Growing limits on the use of customer data cannot simply be circumvented through technical solutions. Any sustainable first-party data strategy must have the customer relationship at its core.”
—McKinsey & Company
| ESSENTIAL BIOMARKERS | EXPLAINED |
|---|---|
| Migration Rate | The rate by which customers progress to become Brand Advocates |
| CompassIQ | The brand's aggregate efficiency of creating Brand Advocates |
| Advocacy Percentile | The likelihood a Casual customer becomes a Brand Advocate |
| Attrition Point | The moment a customer most likely will curtail their purchase habit |
| Switch Point | The moment a customer most likely will stop purchasing and switch brands |
| Active Buyer File Value Potential | The delta between the total asset value of the current customer base and potential value relative to standard performance benchmarks |
| Optimal Growth Opportunity | Where in the customer’s path to advocacy to allocate resources to spur growth |
| Optimal Value Opportunity | Where in the customer path to advocacy to allocate resources to maximize profitability |
| CompassIQ Benchmarks | Your brand's performance relative to the industry standards that predict profitability and growth |
| Migration Rate Ratio | The affect the creation of Brand Advocates has on the brand's ability to grow |
| Customer Segment Ratio | Defines the ideal ratio of Brand Advocates to newly acquired customers to optimize profitability and spur growth |
| Revenue Distribution Ratio | Defines the ideal ratio of revenue generated by newly acquired customers versus Brand Advocates to optimize profit |
| Advocacy Continuity | The industry standard optimal ratio of Brand Advocates to Casual customers |
| Individual Value Ratio | Industry standard value multiple of newly acquired customers relative to near-term, repeat buyers and to Brand Advocates |