Choose being a better business.

Compass + Nail drives results based on one clear objective: engendering long-term repeat buying habits among a high percentile of newly acquired and existing customers.

Risk resulting from “Brand Switching” is real. To win, your customers need to believe in why you do what you do, they must come to depend on your brand and view your brand as a one and only resource that helps facilitate their life. It’s what separates iconic brands from everyone else, occupying that space in the mind of the consumer where they believe they can’t live without your brand.

Therefore, in order to achieve this status, as business leaders, it is a strategic imperative to understand how relationships are formed between the brands we manage and the customers we serve.

It’s not a philosophy or a theory. It’s a fact. And, it’s the #1 defensible strategic approach to building shareholder value. Ultimately, it’s a choice to focus on advocacy creation.