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Compass and Nail
ABOUT
What We Do
The Founder
The Book
The Curriculum
Contact Us
BEING ICONIC
THE APPROACH
SERVICES
BRAND EQUITY INDEX
CLIENTS
RESULTS
PERSPECTIVE
The Brand Ecosystem Model
A Healthier Business
Lessons Learned
Outside the Box
Compass and Nail
ABOUT
What We Do
The Founder
The Book
The Curriculum
Contact Us
BEING ICONIC
THE APPROACH
SERVICES
BRAND EQUITY INDEX
CLIENTS
RESULTS
PERSPECTIVE
The Brand Ecosystem Model
A Healthier Business
Lessons Learned
Outside the Box
Folder: ABOUT
Back
What We Do
The Founder
The Book
The Curriculum
Contact Us
BEING ICONIC
THE APPROACH
SERVICES
BRAND EQUITY INDEX
CLIENTS
RESULTS
Folder: PERSPECTIVE
Back
The Brand Ecosystem Model
A Healthier Business
Lessons Learned
Outside the Box
Understanding Advocacy: The Brand Ecosystem Model

Understanding Advocacy: The Brand Ecosystem Model
Attracting and Keeping Customers: The 5 Bonds of Loyalty

Attracting and Keeping Customers: The 5 Bonds of Loyalty
Doing Branding Better: The Story Universe

Doing Branding Better: The Story Universe
Creating Advocates: A Peer-Reviewed Paper Published by The Pepperdine Graziadio Business School

Creating Advocates: A Peer-Reviewed Paper Published by The Pepperdine Graziadio Business School
The CEOs Dilemma

The CEOs Dilemma

A rusty nail placed near a faithful compass, will sway it from the truth, and wreck the argosy. —Sir Walter Scott

We help our clients build deep, lasting and profitable relationships with their customers (people).   

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