Patagonia is the leader of the environmental movement in the outdoor industry. Patagonia’s status as an iconic brand is born from its steadfast adherence to its principles and environmental ethics. However, it is also like any other business and must evolve and adapt to the changing circumstances over time to remain viable.

The Office Of Angela Scott designs and crafts an entirely unique women’s shoe, Goodyear welted that only gets better with age. Her designs empower women from the ground up, giving them a sense of self, enabling their own expression, their own style, and the means to own their sexuality in an otherwise male dominated workplace.

Naturopathica was a relatively small company in the scheme of the behemoth “clean beauty” business. The question posed to Compass + Nail at the outset of our engagement was how does a small organic skin care brand go to market online and hope to succeed in a saturated category made up of global conglomerates?

Wanderlust pioneered large scale yoga festivals, incorporating mindful living practices and music spanning four-day immersive events. The online environment intended to augment the in-person events with digital content, classes, and a broadcast subscription platform. However much customers loved the festivals, the brand struggled moving them into the digital experience and services.

In the landscape of brands, goop is one of the most misunderstood. Having originated as a curative resource for women, goop fell victim over the years to the media’s obsession with sensationalism. And yet, Gwyneth Paltrow’s vision for her brand has remained steadfast as a resource for those looking to expand their awareness beyond the status quo.

GORE-TEX has historically been a fabrics supplier, an “ingredient” brand, but the parent company also owned and operated a bicycle clothing brand and a running brand as a means to feature its most innovative fabric technologies. Unfortunately neither of these businesses were profitable, and, all told, suffered from unwieldy global distribution channel management.

Sitka is a transformational brand with big aspirations. Founded on a simple premise that hunters were way behind the curve realizing the advantages of apparel technologies that could keep them dry and warm in the wilderness. Founder, Jonathan Hart, seized the opportunity in the creation of the first truly technical apparel brand for hunters. Riding this wave, Sitka became the premiere hunting apparel brand in the US, but a host of competitors were quickly fast on their heels.

Coyuchi has always been on the forefront of sustainability practices. Founded in Point Reyes, California, Coyuchi was a passion project dedicated to handcrafted textiles sourced from sustainable supply chains. The early value proposition was almost exclusively around the intent to bring organic cotton as a raw material to the home bedding market. Unfortunately that was not a defensible proposition, nor did it express the brand’s deeper reason for being.

Outside came to us as Pocket Outdoor Media with the request to consolidate 30+ print publications under a single name, digitize the entirety of the content, and build a singular content, product, and services platform for active enthusiasts. The iconic cornerstone, Outside Magazine, was the final piece to this vast puzzle, which ultimately became the namesake for the new endeavor, transforming the world’s most iconic outdoor industry publication overnight.