Our Partnership
Charged with developing Naturopathica’s marketing, brand, and eCommerce strategy, our research revealed an extremely loyal consumer base motivated to purchase more by pragmatic needs than the quest for beauty and luxury. This group of customers was looking for help with very specific skin problems. Wellness is what they sought, not beauty for beauty’s sake.
Focus
By understanding this need we established a new product and eCommerce architecture that defined Naturopathica’s products by use, through treatment and regimen. As a means to create the appropriate context for the product, eCommerce, and social strategies, a refreshed brand strategy was created to house the entirety of the user experience, focused on the concept of botanicals as healing remedies.
Demonstrated Impact
The unlock was that the brand served remedy seekers and did not need to compete in “clean beauty” as a category. Naturopathica’s customers come from varying economic circumstances, demographics, and geographic locales. Having this understanding set the brand on a path of sustainable growth dating back to 2008 that still persists today.