Our Partnership
The objective was to solve for profitability and scale. The festival business was what drove loyalty, but the logistics associated with the festivals limited profitability. The challenge was the content platform had almost no connection to the festival experience. For a brand advocate that shared the idea “the best of humanity is an inspiring good,” the holistic user experience was incomplete.
Focus
Compass + Nail designed and executed an experience-based business strategy focused on the underpinning values of the founders, weaving social tools, digital, wellness centers, studios, events, and festivals together to create immersive human-to-human connective experiences. This ultimately provided a year-round resource for consumers to explore a comprehensive destination of mindful living resources.
Demonstrated Impact
The result has been rapid and sustained profitable growth managed by a data set focused on customer Migration Rates. The Brand Equity Index revealed a full-funnel approach from content syndication acquiring Prospects to a bottom of funnel conversion of high value events.