This is a practical Curriculum on how and why certain companies create such strong affection for their brands that their customers feel compelled to rave about them. Created by Craig Wilson, the author of The Compass and the Nail, this 4-Session series explains the science of loyalty and how to apply it to improve your business. 

We think about only one thing: Why people become fans of brands. Creating Brand Advocates is what we do. We glean why and how you can have rabid, loyal customers. Then, we create the customer experience that will repeat that process over and over again. Now, with this Curriculum, we can teach you how to do it yourself. 

Fierce Loyalty offers an unconventional perspective that explains how some organizations are more successful, more profitable, engender high rates of loyalty from their customers, and most importantly, are able to repeat their success over and over again. It is based on work that spans two decades and over 100 qualitative and quantitative field studies across categories featuring thousands of interviews with consumers exhibiting deep, long-term relationships with brands. 

Loyalty is a science, and it can be architected within any brand environment. It can be defined, measured, and activated in any company, big or small. And, anyone can learn how to do it.