Angela Scott came to Compass + Nail looking to break out of the industry mold that defined the women’s boutique shoe business, seeking a new concept of her brand and a scalable business model. Compass + Nail developed her Brand Compass as well as wrote an operational Loyalty Business Plan leveraging Angie’s quest to reimagine what it means to be a woman in the workplace.
For Women Who Mean Business
The Office Of Angela Scott designs and crafts an entirely unique women’s shoe, Goodyear welted that only gets better with age. Her designs empower women from the ground up, giving them a sense of self, enabling their own expression, their own style, and the means to own their sexuality in an otherwise male dominated workplace.
Our Partnership
Focus
The approach was designed around a customer who values her ability to express herself authentically and take ownership of her world. This direction emphasized professional female empowerment and informed a comprehensive brand evolution. It included a refined brand articulation, a complete re-architecture of the website, optimization of automated email communications, a revamped distribution strategy, the establishment of brand loyalty metrics, and the development of a new communication strategy alongside a structured editorial calendar.
Demonstrated Impact
The results were game-changing. The company scaled from a sub $1M fledgling startup to revenue of $20M at the time of the writing of this case. Not only did the business scale profitably, the brand lived up to Angie’s vision changing the perception of professional women’s workwear.